Jeremy Holton Australia/Thailand artist/teacher

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http://www.resaleroyalty.org.au/

Saturday, June 12, 2010

Art Resale Royalty Scheme

I have only just realised that as an artist I should be registering in the CAL database (and possibly all my paintings!) so I thought I would pass this article on. Registration is easy on a poorly designed form.

Jeremy

Australia’s Art Resale Royalty comes into effect

Written by Artabase on Thursday, June 10, 2010 | Permalink

Australia’s new art resale royalty scheme comes into effect today, and last night at 8:16pm the appointed administrator, Copyright Agency Limited, finally sent out an email letting the art industry know what the administrative requirements would be.

If that’s not poor management of a scheme, I don’t know what is. This is not lay blame on CAL – the original Government Tender only ever allocated a few short weeks to have the website, and a public education campaign designed and delivered. The planning of this program has been of questionable quality from the get-go.

None the less, its here now and certain legal obligations must be met by people buying or selling art in Australia.

To summarise, all resales of artworks from today onwards must be reported to CAL within 90 days.

Certain resales of $1,000 or more will incur the payment of a 5% royalty, but this will not apply to the first change of ownership after 8 June, even if that is a resale. Furthermore:

it applies to resales of existing as well as new works;
it applies to a range of original artworks, included limited edition prints authorised by the artist;
it does not apply to a private sale from one individual to another;
a royalty is not payable on the first change of hands after 9 June, but all resales must be reported;
a royalty is not payable on resales for under $1,000;
the scheme will be extended to artworks from countries that have similar schemes.

Artists, beneficiaries and dealers are advised to register with CAL. Registrations can be conducted quickly online.

The following detailed fact sheets are available from the Resale Royalty website

Jeremy Holton

phone: +618 6394 1592

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my art gallery Peach Tree Gallery

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Wednesday, June 9, 2010

GARRETT/PARKE MEDIA RELEASE [SEC=UNCLASSIFIED]

Jeremy Holton

phone: +618 6394 1592

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---------- Forwarded message ----------
From: The Hon Peter Garrett AM MP - arts media releases <artspublic@erin.gov.au>
Date: 9 June 2010 13:20
Subject: GARRETT/PARKE MEDIA RELEASE [SEC=UNCLASSIFIED]
To: artspublic@erin.gov.au, artsjournos@erin.gov.au

Picture (Metafile)

Media Release

PETER GARRETT MP

Minister for Environment Protection, Heritage and the Arts

MELISSA PARKE MP

Member for Fremantle

9 June 2010

AUSTRALIA’S FIRST EVER RESALE ROYALTY SCHEME STARTS

Minister for the Arts Peter Garrett today celebrated the start of Australia’s first ever resale royalty scheme for visual artists during a visit to the Kidogo Art House in Fremantle with local member, Melissa Parke.

The Resale Royalty Right for Visual Artists Act 2009 establishes the right for visual artists to receive five per cent of the sale price when works are resold through the art market for $1000 or more. The right applies to living artists and for a period of 70 years after an artist’s death.

Minister Garrett said this is a historic day for Australia’s artists.

“I am thrilled to see this day arrive, where the value we place on Australian visual art is finally recognised—artists are entitled to share in the profits of their works as they are traded and appreciate in value,” Mr Garrett said.

“The resale royalty is an acknowledgement that being an artist is a career, a profession from which a person earns their living.

“The resale royalty is an acknowledgement that art enriches our lives and that artists should be rewarded for their contribution to Australian life and for any ongoing increases in the value of their work.

“From today, the commercial sales of art will count towards the scheme. The resale royalty will be payable on the second transfer of ownership.

“This government has delivered on an election promise in 2007 to introduce the resale royalty scheme to bring Australian artists entitlements into line with 50 other countries, and with Australian writers and musicians.”

Melissa Parke said, “It’s wonderful to mark the commencement of the resale royalty scheme here in Fremantle, which is a place with a vibrant visual arts community and a long history of fostering art production right across the spectrum. Artists in Fremantle have been calling for this fair and sensible royalty scheme for years, and I commend their persistence on this important issue.”

Copyright Agency Limited (CAL) has been appointed as the collecting society for five years, to collect and distribute the royalties to living visual artists or artist’s estates.

Artists, dealers, gallery owners, auction houses and other arts professionals need to register with CAL to provide the information required by the Act.

The scheme is prospective, applying only to resales of original works acquired after the scheme takes effect. Once the scheme starts, the resale royalty will be payable on the second sale of an artwork..

Arts professionals can register or get more information at www.resaleroyalty.org.au

Media contact: Ben Pratt 0419 968 734
Melissa Parke, contact Josh Wilson – 0419 963 486

<<MR_Joint Parke Resale royalty commences 070610.pdf>>

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The Greeting Card Market

Useful advice to artists

Jeremy Holton

phone: +618 6394 1592

mobile +614 11580 903

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---------- Forwarded message ----------
From: ArtNetwork <info@artmarketing.com>
Date: 9 June 2010 04:58
Subject: The Greeting Card Market
To: jeremy@jeremyholton.com

Can't read this?

The Greeting Card Market
by Michael Woodward

Licensing Art 101, 3rd Edition Updated
Excerpted from Chapter 8 pages 142-143
To print or view in PDF format

Reproduction of original art into greeting cards offers artists the opportunity to participate in a $7.5-billion market. Of course, the bulk of this market is captured by the very large card companies, but an estimated $1 billion is left to individual artists. Consumers purchase over seven billion cards each year.
• Of all cards purchased annually, roughly half are seasonal and the rest are for everyday occasions.
• Of the seasonal cards, 60% are Christmas.
• Valentine’s cards are 25% of the seasonal sales.
• Birthday cards account for 60% of everyday sales.
• Each household in the US purchases an average of 35 cards every year.
• 80% of cards are bought by women.
• There are 2,000 card publishers in the US.

Greeting cards have many uses for artists. Besides the added sales at your shows, they can provide an excellent self-promotion tool: announcing shows, advertising for commissions and introducing new work, either originals or prints.

Depending on your style of art, consider direct sales to historical and tourist attractions, as well as fundraising ideas for churches, civic organizations, nonprofits and school groups.

Think of a new idea to bring to the greeting-card industry. One lady makes cards with buttons attached. Another artist makes fragrant cards, another Braille cards. What is your niche?

Each line, however popular it may be, will need to continue to add new designs and concepts. Once you start a line, you want to expand it by creating cards for a variety of occasions and seasons so both your rep and stores remain happy. No one-year marketing plans here! You will need a well-created, five-year business plan to succeed.

Time-line

Often a card has only an eight-month life span, similar to products in the fashion industry. Of course, there are exceptions. Some cards and designs, especially those with well-known characters, will be seen year after year.

The wholesale greeting-card industry has a high and a low season. The quieter wholesaling seasons are November-February, when all the Christmas orders have been taken, and indeed the Valentine orders, too. New lines are being prepared for the Spring Stationery Show in New York in mid-May.

Tips

• Cards are put on shelves with the top one-third showing: create your design and wordage with this in mind.
• Store buyers often avoid cards on uncoated stock because they become dirty and crumpled from handling.
• Most buyers want cards to state the occasion on them, so make your cards specific. Close to half of the market is birthday cards; the next largest market is Christmas cards (partly because they’re purchased by the box); then Valentine’s Day, Easter, Mother’s Day, Father’s Day, Graduation, Thanksgiving, Halloween.
• Make your card appeal to both sexes. If you choose to create for one sex, keep in mind that 80% of all cards are purchased by women.
• Front color is very important.
• Colored envelopes can be catchy but should not be too dark—the writing won’t be legible.
• Organize your card inventory so you can keep records easily. Each style will probably have a set of 12-16 cards. For coding, put the style, name, and year it was printed on the back as part of your code.
• The back of the card should have the name of your card line, logo, artist’s name, identification number (you make this up), price, copyright year, and “Printed in (country)” if imported.
• Get a copy of Artist Guidelines from the Greeting Card Association. It is written by my colleague Joanne Fink, who has incredible knowledge and experience in this industry and does much to help artists. This guide is an essential tool for the card market whether you’re self-publishing or freelancing.

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