[New post] If I Have To Look At Another Traditional Landscape Painting, I Think I'm Going to Puke.

 Jeremy Holton

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From: WordPress <no-reply@wordpress.com>
Date: 9 March 2010 04:27
Subject: [New post] If I Have To Look At Another Traditional Landscape Painting, I Think I'm Going to Puke.
To: jeremyholton@gmail.com

If I Have To Look At Another Traditional Landscape Painting, I Think I'm Going to Puke. discoveredartists | March 8, 2010 at 3:27 pm | Categories: DiscoveredArtists.com Editorial | URL: http://wp.me/pscAz-Ct

WARNING

: This article will likely upset a whole host of artists, and perhaps even a few art buyers.

Can you smell that? Inhale deeply through your nose. Smell that? That's the smell of change. And not just your run-of-the-mill, small-time basic change - it's the smell of significant change taking place in the world of art.

There is a profound shift taking place in the art market, driven by an entirely new breed of art enthusiast, collector and buyer. These are people with distinctive taste. These are people who have a firm and ever-lasting grip on technology; who thrive on "modern"; who consciously strive to separate from the rest of the flock; who collect and display art that reinforces how they envision themselves as an individual. These are people who look at a traditional landscape painting and wonder, "why"?

Landscape paintings are so ten years ago, yet artists today continue to create them in abundant supply. After all, there was a time (10 years ago) when art galleries sold nothing but landscapes. Those days are over. Buyers are more sophisticated now. They demand more, well beyond safe and mundane paintings of a quiet stream, a grouping of trees or a wispy field on a cool fall day.

Buyers today want modern, abstract, surreal, out-of the-ordinary realism, engaging figurative work. They are drawn to and demand art full of emotion and intrigue - landscape paintings don't even come close to fulfilling this need.

One thing is for certain about artists who create highly detailed, quality landscapes... these artists could paint anything their hearts desire. Landscape artists are typically extremely gifted and amazingly talented professionals. They just need to find new subject matter, and fast.

Brian Walker is Owner, DiscoveredArtists.com

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